Documenting the Journey of Sustainable Packaging

My assignment was to chronicle the transformation of a corporate gifting company as they transitioned from regular plastic packaging to sustainable alternatives.

However, they sought more than a typical promotional video.

To achieve this, I crafted a compelling narrative that delved into the management's vision, the challenges and hesitations the execution team encountered during implementation, and the clients' reactions.

By weaving together these authentic experiences, our video encapsulated the entire journey of change while also highlighting the remarkable features and benefits of sustainable packaging.